BRANDING ART DIRECTION

STAR WARS RIVALS

While working as Associate Art Director for the Brand Marketing department at Disney Interactive, I had the privilege of partnering with the group that was creating a Star Wars brawler-style mobile game — Star Wars Rivals!

I have been a lifelong Star Wars fan, so this was a real dream come true. While the game never got release (outside of geo-beta), it was an amazing experience to meet with the Star Wars group at Lucasfilm, as well as the extremely talented games team in Palo Alto, CA.

TRON RUN/R

Working with the Tron franchise was very exciting for me, as I had been captivated by the digital world in the original movies way back in the 80's. 

As Tron Run/r is an endless runner game, we wanted to focus on the prospect of a potentially never-ending challenge. We also wanted to hint that a omniscient intelligence was playing the puppet-master, reflected in the disembodied voice that can be heard throughout the trailer.

Our team developed all of the marketing creative for the game, concepting and executing all branding artwork. The trailer concept was developed by our team and produced by Digital Domain.

DISNEY CROSSY ROAD

Why did Mickey cross the road? Disney magic and charm is infused into the familiar gameplay of the smash hit, Crossy Road. 

The unique challenge with developing the branding art direction of Disney Crossy Road was establishing which conventions we wanted to bring forward from Crossy Road, and which ones showed opportunity for new ideas.

Ultimately, it was decided that, with the strong Disney heritage in story and character, we should bring the viewer closer to the characters, showcasing familiar gameplay in a new way. 

CLUB PENGUIN ISLAND

With a shift from a 2D web-based product to a 3D, mobile product, Club Penguin Island lets players express themselves like never before.

In developing the branding for Club Penguin Island, I was fortunate enough to also work with the product team in the early stages of development, exploring updated character designs and visuals.

For the branding, we focused on immersion and story. Deliberately low camera angles bring the viewer into the action. The island itself is considered a character in our treatment, with its uniquely half-snow, half-tropical feature. This divide is also reflected in the logo, designed by Keely Portsmouth.