With a shift from a 2D web-based product to a 3D, mobile product, Club Penguin Island lets players express themselves like never before.
In developing the branding for Club Penguin Island, I was fortunate enough to also work with the product team in the early stages of development, exploring updated character designs and visuals.
For the branding, we focused on immersion and story. Deliberately low camera angles bring the viewer into the action. The island itself is considered a character in our treatment, with its uniquely half-snow, half-tropical feature. This divide is also reflected in the logo, designed by Keely Portsmouth.