Why did Mickey cross the road? Disney magic and charm is infused into the familiar gameplay of the smash hit, Crossy Road.
The unique challenge with developing the branding art direction of Disney Crossy Road was establishing which conventions we wanted to bring forward from Crossy Road, and which ones showed opportunity for new ideas.
Ultimately, it was decided that, with the strong Disney heritage in story and character, we should bring the viewer closer to the characters, showcasing familiar gameplay in a new way.
Creative Direction: Nick Clements
Art Direction: Neil Hooson
Writing: Deanna Kent
Motion Design: Cory Ransom & Keely Portsmouth
Design: Keely Portsmouth
Animation Direction: Jenny Weightman
Concept Art: Augusto Kapronczai & Neil Hooson