Working with the Tron franchise was very exciting for me, as I had been captivated by the digital world in the original movies way back in the 80's.
As Tron Run/r is an endless runner game, we wanted to focus on the prospect of a potentially never-ending challenge. We also wanted to hint that a omniscient intelligence was playing the puppet-master, reflected in the disembodied voice that can be heard throughout the trailer.
Creative Direction: Nick Clements
Art Direction: Neil Hooson
Writing: Deanna Kent
Motion Design: Cory Ransom & Keely Portsmouth
Design: Keely Portsmouth
Animation Direction: Jenny Weightman
Concept Art: Augusto Kapronczai & Neil Hooson
Trailer Production: Digital Domain