Why did Mickey cross the road? Disney magic and charm is infused into the familiar gameplay of the smash hit, Crossy Road.
The unique challenge with developing the branding art direction of Disney Crossy Road was establishing which conventions we wanted to bring forward from Crossy Road, and which ones showed opportunity for new ideas.
Ultimately, it was decided that, with the strong Disney heritage in story and character, we should bring the viewer closer to the characters, showcasing familiar gameplay in a new way.
Creative Direction: Nick Clements
Art Direction: Neil Hooson
Writing: Deanna Kent
Motion Design: Cory Ransom & Keely Portsmouth
Design: Keely Portsmouth
Animation Direction: Jenny Weightman
Concept Art: Augusto Kapronczai & Neil Hooson
Working with the Tron franchise was very exciting for me, as I had been captivated by the digital world in the original movies way back in the 80's.
As Tron Run/r is an endless runner game, we wanted to focus on the prospect of a potentially never-ending challenge. We also wanted to hint that a omniscient intelligence was playing the puppet-master, reflected in the disembodied voice that can be heard throughout the trailer.
Creative Direction: Nick Clements
Art Direction: Neil Hooson
Writing: Deanna Kent
Motion Design: Cory Ransom & Keely Portsmouth
Design: Keely Portsmouth
Animation Direction: Jenny Weightman
Concept Art: Augusto Kapronczai & Neil Hooson
Trailer Production: Digital Domain
With a shift from a 2D web-based product to a 3D, mobile product, Club Penguin Island lets players express themselves like never before.
In developing the branding for Club Penguin Island, I was fortunate enough to also work with the product team in the early stages of development, exploring updated character designs and visuals.
For the branding, we focused on immersion and story. Deliberately low camera angles bring the viewer into the action. The island itself is considered a character in our treatment, with its uniquely half-snow, half-tropical feature. This divide is also reflected in the logo, designed by Keely Portsmouth.
